The best way to answer this is to think about what would happen if you did irreparable damage to your reputation through your actions or poor public relations.

By the time they are 20, any social media aware teenager will have practiced one of the most important aspects of Public Relations thousands of times.

For years, your company Facebook page has been running smoothly – and then all of a sudden a stream of hateful posts are made by an anonymous troll. What do you do?