The best way to answer this is to think about what would happen if you did irreparable damage to your reputation through your actions or poor public relations.

Picture this. You're at a networking function, when someone introduces you to your dream client. The client flashes you a big smile, pats the enormous wallet in their backpocket, and says "so tell me about your company?"

For years, your company Facebook page has been running smoothly – and then all of a sudden a stream of hateful posts are made by an anonymous troll. What do you do?