At the end of last year I was the only person in our building of 20 offices who was working over Christmas and New Year. I had a mammoth project to finish and January 8 was D-day.
The best way to answer this is to think about what would happen if you did irreparable damage to your reputation through your actions or poor public relations.
When I was a journalist, my colleagues and I used to talk about public relations consultants as having gone to the dark side.
Having an online presence is essential for any company to do good business in 2017.
Businesspeople are often great at making connections on LinkedIn. A quick click on connect or accept and you’ve added another name and face to your list. But what happens next?
Picture this. You're at a networking function, when someone introduces you to your dream client. The client flashes you a big smile, pats the enormous wallet in their backpocket, and says "so tell me about your company?"
For years, your company Facebook page has been running smoothly – and then all of a sudden a stream of hateful posts are made by an anonymous troll. What do you do?