Picture this. You're at a networking function, when someone introduces you to your dream client. The client flashes you a big smile, pats the enormous wallet in their backpocket, and says "so tell me about your company?"

By the time they are 20, any social media aware teenager will have practiced one of the most important aspects of Public Relations thousands of times.

This morning's 7.5-magnitude earthquake and the strong aftershocks that followed were a good reminder about how important communication is in a crisis.

Thanks to technology, consumers are more in control than ever before. Are you ready for what's coming next and how are you going to make the most of people power? Our team mate Hannah shares what she learnt from the likes of Google, Twitter and The Huffington Post at the ad:tech conference in Sydney last week.