When is the best time to boost your company’s marketing and communications?

A) When you’re flat tack and looking to grow.

B) When the work is flowing well and there is no real pressure.

C) When your two best clients are shutting up shop, your three worst ones won’t pay their bills and your bank manager is getting the jitters.

Picture this. You're at a networking function, when someone introduces you to your dream client. The client flashes you a big smile, pats the enormous wallet in their backpocket, and says "so tell me about your company?"

Thanks to technology, consumers are more in control than ever before. Are you ready for what's coming next and how are you going to make the most of people power? Our team mate Hannah shares what she learnt from the likes of Google, Twitter and The Huffington Post at the ad:tech conference in Sydney last week.