For years, your company Facebook page has been running smoothly – and then all of a sudden a stream of hateful posts are made by an anonymous troll. What do you do?

Thanks to technology, consumers are more in control than ever before. Are you ready for what's coming next and how are you going to make the most of people power? Our team mate Hannah shares what she learnt from the likes of Google, Twitter and The Huffington Post at the ad:tech conference in Sydney last week.