Our People

Michele Hider


With more than 25 years' experience in public relations and journalism, a bunch of tertiary qualifications and a national award to her name, Michele took the plunge and started Priority Communications in 2013.

Three years later, she says she is still excited when she sets out for work each day. “It’s a dream job and I love working with such a talented team.”

“We have a fantastic mix of clients with an exciting range of communications challenges. Everyday, we are thinking of the best ways for people to reach their clients, be heard through the media, communicate better with those that matter to them…”

As well as providing public relations advice to businesses, Michele has worked as a senior advisor to local government and government agencies including the Ministry of Health, Housing New Zealand, Canterbury Earthquake Recovery Authority and Christchurch City Council. For four and a half years, she was Communications Manager for the Canterbury District Health Board – the South Island’s largest employer.

Michele has completed a Master of Management (Communication) with distinction, has international accreditation in Public Relations (APR) and is an annual participant in the PRINZ professional development programme, RIVER CPD.

She is a board member of Birthright Canterbury, which supports single parent families.

To find out more about Michele and connect with her, visit Linked In

Mason Head

Communications Advisor

Mason is the fresh-faced, floral-shirted member of the Priority Comms team.

Cutting his teeth in radio, Mason’s passion lies in ‘colouring outside the lines’ to create fun and engaging communication strategies that deliver results for clients. Having had a varied career to date – academic tutor; small business owner; creative writer – Mason has a knack of being able to communicate ideas to a wide range of audiences.  

With a Masters Degree in Media and Communications from The University of Canterbury, as well as a major in psychology, he not only understands how the media works but also – importantly – how people do.

Mason has red and black in his veins; he was born here, schooled here, and now works and lives in the central city (well … as soon as his apartment is completed in September). He’s passionate about our city and excited about being involved in its resurgence.

Mason’s also our in-house music expert – you might even catch him playing drums on the weekend at some of the hippest haunts in town, including our local Stranges Lane.

Madison Monk

Junior Communications Advisor

Madison first joined the Priority Comms team in February 2015 as our administrator, but her passion and talent for all things Public Relations has led to her taking on the new role of Junior Communications Advisor.

Madison provides the team with quality communications support across a wide range of channels, and all while completing a double degree from the University of Canterbury - a Bachelors in Media and Communications and a Bachelors in Law.

She has a real knack for juggling several tasks at once – a plus in the ever-changing world of PR! And as the youngest member of the team, Madison has her finger on the pulse of what’s trending on social media.

Away from the office, Madison loves checking out the latest and greatest hangouts in the city – and instagramming the experience of course.

Charlotte Evers

Executive Assistant

Charlotte is Priority Communications’ EA extraordinaire, day-to-day planner and problem-solving guru.

Having worked in the hustle and bustle of real estate and as office manager in a large engineering consultancy, Charlotte has a cool head under pressure and thrives on being busy!

With a Certificate in Management, Charlotte has many strings to her bow, so with her skillset – including communication, marketing and management – she’s the perfect addition to our team.

When Charlotte’s not being a whizz in the office, she’s being a whizz at home as mother to her little daughter Violet.