Previous Experience

Swine flu campaign

In 2009, director Michele Hider led Canterbury District Health Board's Communications Team during the DHB's efforts to prevent the spread of swine flu in Canterbury.

After the pandemic, Canterbury's Chief Medical Officer said CDHB's public education campaign was the most important factor in reducing the impact of swine flu in the region.

In 2010, the campaign won the Pubic Relations Institute of New Zealand's (PRINZ) inaugural Crystal Clear Literacy Award and was highly commended in the Government or Quasi Government Public Relations section of the awards.

Judges said the campaign was "highly visible and effective" in advising people what to do during the pandemic.

"The CDHB was the source of regional pandemic information and relationships were developed across the health sector, community and media to ensure that consistent advice was provided."

CERA Recovery Strategy

In 2011, Michele was invited to work in CERA’s Communications Team during the first six months of the organisation to lead the team’s work in stakeholder and community engagement.

One of the main functions of this role was to plan and implement two rounds of stakeholder and community consultation on the region’s long term Recovery Strategy.

Despite being a difficult time to talk to Canterbury people about the future, the Strategy was well received and attracted feedback from a wide cross section of the community.

The Recovery Strategy is now a core document in the Christchurch rebuild. 

Housing New Zealand

Michele was privileged to work in Housing New Zealand Corporation's Earthquake Recovery Team following three of the largest Canterbury earthquakes in September 2010, February 2011 and again after December 2011.

The role was to provide Christchurch-based internal and external communications support at a time when much of the organisation's housing stock had been damaged and many of its tenants displaced.

The main focus was on ensuring Housing New Zealand tenants knew how they could access help after the earthquakes and about the work being done to safely house people.

As part of a wider communications group, Michele also led an initiative to develop messages on winter warmth and making homes weather tight for the winter - an important issue for Canterbury people in quake-damaged homes.