At the recent Public Relations Institute of New Zealand (PRINZ) Awards, Priority Communications was named the Silver Award winner in the PR Consultancy of the Year - Small to Medium category!
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My experience as an intern at Priority Communications has been nothing short of memorable.
Over the past year of working at the agency my skills have been sharpened, my confidence has grown, and I have been offered invaluable opportunities and experiences.
Businesspeople are often great at making connections on LinkedIn. A quick click on connect or accept and you’ve added another name and face to your list. But what happens next?
In the age of information overload and fake news, Public Relations is a strong tool for protecting organisations’ reputations, dealing with crises, and stopping the spread of misinformation. Yet, amongst all the good that Public Relation specialists do, many people still struggle to understand the profession.
When is the best time to boost your company’s marketing and communications?
A) When you’re flat tack and looking to grow.
B) When the work is flowing well and there is no real pressure.
C) When your two best clients are shutting up shop, your three worst ones won’t pay their bills and your bank manager is getting the jitters.
At the end of last year I was the only person in our building of 20 offices who was working over Christmas and New Year. I had a mammoth project to finish and January 8 was D-day.
The best way to answer this is to think about what would happen if you did irreparable damage to your reputation through your actions or poor public relations.
When I was a journalist, my colleagues and I used to talk about public relations consultants as having gone to the dark side.
Having an online presence is essential for any company to do good business in 2017.
Picture this. You're at a networking function, when someone introduces you to your dream client. The client flashes you a big smile, pats the enormous wallet in their backpocket, and says "so tell me about your company?"